| Riding the Waves of Culture: Understanding Cultural Diversity in Business | ||||||||||||||||||||||
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a great introduction to the intricacy of dealing with different cultures • • • • • (bewertet mit 5 von 5 Punkten) Alle meine Rezensionen ansehen Rezension bezieht sich auf: Riding the Waves of Culture: Understanding Cultural Diversity in Business (Taschenbuch) As a trainer for intercultural management and communication this book is one of the "standards" to have on the shelf. Following the cultural dimensions approach - by trying to pick the core values of each society via a quantitative survey - the authors do a good job of explaining and comparing some 70 cultures on seven basic dimensions. An ultimative plus of the book, is that the authors clearly show how they came up with their rankings and scores by listing the single situations they constructed in the textbook. I have used some of them - preferrably the most controversial ones - in various trainings and they always triggered great discussions. Another plus, is the easy-to-follow and no-frills way the book is written. Clearly a good introduction to culture and business conduct in large variety of countries. It helps people who move in different cultural environments to get some orientation, e.g. have you ever wondered why the French seem to be never on time and Americans are often perceived as "superficial" by some nations? This book will help you to gain an understanding of some deeply ingrained patterns which form the basis of culturally programmed behavior of which we are often not aware at all. I'd rank it as a good introduction to the topic. However, research on cultural dimensions naturally has its limits, especially when it comes to bilateral comparisons. For a more in-depth understanding I'd recommand delving into the culture standard approach. Eine Rezension von Ein Kunde vom 3. Oktober 2007 | ||||||||||||||||||||||
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